Essay on Nike Case Study - 743 Words

1. A decision to retain an in-house arm of agency Weiden amp; Kennedy by Nike exemplify the concept of organizational design by allowing Nike use the agency’s creative designers to focus solely on Nike work, giving them un-parallel access to executives, researchers and anyone else who might provide Nike advertisers with their next inspiration for marketing greatness before listening to any other organization. Having the agency in the building is having them at their disposal at anytime they need them and also the agency will have to consider them first incase of any new ad or good idea discovered by the agency or when Nike needs to salvage a problem with the help of the agency. Thus, the agency at their finger-tips serves great advantages†¦show more content†¦Nike would have known the right factories to outsource to instead of using factories that fail to meet their standards. 3. Fig. 1 shows what Nike network structure looks like, Mark Parker (CEO) reports to the Board of Directors and in return almost every manager/worker reports directly to him when the need arises. Nike is a divisional company but retains some functional departments as well. The brands Nike sells comprise many of the divisions of the company. Apparel for Nike brand, Converse, and Jordan brands are examples of some divisions created around specific products. Functional departments such as Nike design and investor relations are also part of Nike’s organizational structure. Nike‘s vertical structure includes CEO Mark Parker and a board of directors chaired by co-founder Phil Knight. Although Nike has functional divisions and divisions based on specific products it is not a matrix organization. In a matrix organization, employees report to a functional and divisional manage. At Nike, employees report to the divisional manager and the president of each division reports directly to the CEO. Nike’s continued product innovation and successful marketing are due to the combination of functional and divisional organization using an operations department to insure communication between divisions. There is division of labor but it is not clearly identified. With a more pronounced division of labor and levels of direct supervision Nike can improve itsShow MoreRelatedNike Case Study1004 Words   |  5 PagesRSS Case Study: E-recruitment gets Nike on track Posted by HR Zone in Strategies on Thu, 09/12/2004 - 16:54 0 inShare The Nike employer brand is extremely powerful in attracting potential talent to the business making the process of handling applications and supporting the resourcing process effectively and efficiently critical to business success; implementing e-recruitment was identified as the way to solve this businesses hiring problems. The issue Nike currently receives aroundRead MoreNike Case Study1112 Words   |  5 PagesCase Study- Nike 1. Discuss how Nikes growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. At this point in time not many people knew of Nike or the Nike swoosh. In order to increase brand awareness, they started paying athletes to wear their shoes. However, very soon Nike learnt that in order to be a global brand they needed to appeal to different market segments, not just athletes. Hence, they then decided to tapRead MoreNike Case Study1494 Words   |  6 PagesIntroduction: This paper is a case study of Nike Inc. I will give a brief overview of the history, products, company goals, company challenges, financial report and sourcing strategies. My main sources of information are internet databases, company annual reports, and financial articles. Company Overview: Nike Nike incorporated, the worlds leading designer and marketer of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activitiesRead MoreCase Study Nike765 Words   |  4 Pagesï » ¿Amanda Merkatz Management 301-02 Case Study 11 11252895 1. How does Nike’s decision to retain an in-house arm of ad agency Wieden Kennedy exemplify the concept of organizational design? The decision to retain an in-house arm of ad agency exemplify the concept of organizational design, makes you look at how both companies interpret organizational design. Organizational design is the process of creating structures that accomplish the company’s missions and objectives. First looking at the textRead MoreCase Study on Nike1252 Words   |  6 PagesCase Study Nike Introduction Good morning ladies and gentlemen and thank for taking the time to meet with us. Nike was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight. The company officially became Nike, Inc. on May 30, 1978. Nike has various products which include footwear as well as other apparel that compliment the former. This accounts for 92 percent of the company’s revenue. The other 8 percent comes from equipment and non Nike brand products, such as ColeRead MoreNike Case Study1779 Words   |  8 PagesNike Case Study Submitted in partial fulfillment of the requirements For Master of Business Administration Degree Tiffin University at University of Bucharest Information and Decision Support Course By Ciprian Jitaru Instructor: Prof. John J. Millar Ph.D. Dean Emeritus and Professor of Management Cohort 9 November 06, 2010 1. What external and internal pressures did Mark Parker face when he assumed the leadership of Nike, and how did he respond to this challenges? Read MoreNike Case Study1104 Words   |  5 PagesCase Study- Nike 1. 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In the U.S., six employee networks focus attention on important communities within Nike. The intendedRead MoreNike Case Study5183 Words   |  21 PagesNike Case Study The US-based Nike Corporation announced that it had generated profits of $97.4 million, around $48 million below its earlier forecast for the third quarter ended February 28, 2001. The company said that the failure in the supply chain software installation by i2 Technologies3 was the cause of this revenue shortfall. This admission of failure also affected the companys reputation as an innovative user of technology. The supply chain software implementation was the first part ofRead MoreNike Case Study1542 Words   |  7 Pagesin the stocks of Nike for the fund that she manages. †¢ Ford should base her decision on data on the company which were disclosed in the 2001 fiscal reports. While Nike management addressed several issues that are causing the decrease in market sales and prices of stocks, management presented its plans to improve and perform better. †¢ Third party sources also gave their opinions on whether the stock was a sound investment. WACC CALCULATION: Cost of Capital Calculations: Nike Inc Cohen calculated

The Future For National Security - 1496 Words

As the world moves forward, there are new threats that arise and it is difficult to handle each one. One of the largest threats to any country are cyber-attacks/computer hacking. Each day on the news there is a developing story about a country’s data base being hacked by an anonymous source and all the classified files were exposed to the public. As a result, cybersecurity has increased significantly in the countries that can afford it. The United States and China have recently increased spending and research on cybersecurity to protect their classified documents. Unfortunately, as technology evolves, there are new ways for both countries to get hacked once again. Cybersecurity is the future for national security and must be updated each†¦show more content†¦Causing mistrust with the international community. China’s cybersecurity defenses has had many flaws in protecting their internet. Since China is solely focusing on international cyber-attacks, it leaves th em vulnerable within their borders. The Chinese police barely investigate internal hacking which attributes to China’s vulnerability. Chinese cybercriminals target Chinese victims given the relatively low risk of domestic police action; stolen usernames and passwords, financial data, video game accounts, and hacker tools can be bought and sold openly on Chinese social media forums. According to Jon Lindsay’s article, this form of cyber-attack damaged the Chinese economy $830 million in 2011 alone. Since then China has begun cyber policies and created the Cybersecurity and Informatization Leading Group in 2014, chaired by Xi Jinping. The CILG aids XI’s efforts to tighten Party discipline and respond to foreign cyber-attacks. Having the government aims their sights on cyber defense may actually improve cyber policy coordination but the Chinese Government doesn’t have prior experience in cyber policy. In other countries, private sector companies and organiz ations that focus of cyber policy are hired by the government. So China has tightened their laws on internet freedoms because they believe that allowing internet freedom undermines Chinese cybersecurity. In 2011

Road to Hell Free Essays

Road to Hell 1. The Summary. The case â€Å"Road to Hell† by Gareth Evans is a story of two characters with different backgrounds, personalities and points of view and how these two characters interact. We will write a custom essay sample on Road to Hell or any similar topic only for you Order Now John Baker is a successful western chief engineer of the Barracania’s branch of a multinational company who was promoted to production manager of Keso Mining Corporation near Winnipeg. That’s why he had to assign his successor. Baker has been working to prepare Matt Rennalls to be his successor in the chief engineer’s position. Rennalls, on the other hand, is a young engineer who represents the new generation of patriotic, well-educated Barracania’s professionals. The last meeting between two characters ended up badly. Instead of accepting the chief engineer position, Matt turns in his resignation, insulted by John’s interview. 2. The Problem. This case is the example of how people from different cultures do not take diversity into consideration. They evaluate and measure each other by their own scales and perceptions, which often lead to serious misunderstanding and conflicts. Misunderstanding causes worse work productivity. 3. The Cast of Characters. John Baker is a successful western chief engineer of the Barracania’s branch of a multinational company. In the case it is mentioned that  John  Baker is an English expatriate, so we assume that he is white, possibly born in Canada. Baker thinks he has an edge in working in a foreign country because he has experience in understanding a regional staff’s psychology and knowing exactly how to get along with locals. Matthew Rennalls is a young engineer who represents the new generation of patriotic, well-educated Barracania’s professionals. His four years as a student at London University made him especially sensitive to political, racial and equality issues involving relations between his culture and western influence. 4. The Chronology. Matthew Rennals writes an angry latter with proposal of his resignation. * John Baker and Matthew Rennals have the interview. * John Baker consider the appointment Matthew Rennals as his successor * John Baker is promoted to production manager of Keso Mining Corporation near Winnipeg * John Baker works as chief engineer of the Caribbean Bauxite Company of Barracam’a in the West Indies 5. The Issues. The main barrier to the problem solving is misunderstanding be tween people with different nationalities and cultures. Baker knew a lot about Matt’s  political views, racial issues sensitivity and intolerance to any discrimination of value of his country and people in the world arena. However, he still made a mistake building his interview from his own perspective. Baker  gave some historical and personal suggestions that were not meant to be offensive. However,  from Matt’s point of view, the suggestions were totally inappropriate. Through the interview, Baker emphasized several times the importance and leading position of European staff in the company. How to cite Road to Hell, Essay examples

The Civilian Conservation Corps Essay Example For Students

The Civilian Conservation Corps Essay Ccc The hardships of the Great Depression of the early part of the twentieth century lead to many drastic decisions by our countries leaders on how to deal with the problem. Franklin Delano Roosevelt, President of the United States at the time, decided to infiltrate the country with government money to create jobs and better the country as a whole. The Civilian Conservation Corps Essay, or CCC created many of these jobs. The Civilian Conservation Corps took in unmarried men from ages eighteen to twenty-five and moved them to the wilderness to work. They planted trees, built parks, fought soil erosion, and preformed timber culturing (Davidson 718). The Civilian Conservation Corps set up camps all over the country with many of them right here in the western part of Virginia. There were eight different camps in the Shenandoah Valley. Seeing as the Shenandoah Valley, specifically Staunton is where I am from, I wish to focus on the three camps that were located within Augusta County. North River, West Augusta, and Sherando were the names of the three camps located within Augusta County. North River Camp, also known as Mount Solon Camp, was first established on May 31, 1933 by one hundred eighty-six men. These men first had to create a clearing for the camp and establish living quarters. They built nineteen different buildings for Jennings 2 uses such as recreation, dining, worship, storage and sleep. The camp men built many of the surrounding areas attractions. These men developed an intricate maze of fire roads, horseback trails and timber paths for future development of the National Forest in that area of Augusta County. Another accomplishment of this particular camp was the cleaning up of Staunton Dam, or Elkhorn Lake. This lake supplied the camp and Staunton with its water and had been contaminated by erosion. The men spent considerable time fixing the erosion problem and beautifying the area into a wilderness attraction. Now many families still retreat to this lake for picnics and camping trips. The West Augusta Camp was located further into the wilderness than the North River Camp or the Sherando Camp. The West Augusta Camp men spent most of their time constructing roads throughout the underdeveloped and extremely impoverished area. Being surrounded by the George Washington National Forrest, the men also did many timber culturing; tree plantings, and timber stand improvements. This area was an extremely wet area so they constructed many fish dams for the production of trout. This camp was quite active and production was well noted. They completed 28.5 miles of roads over the Appalachian Mountain range, built and maintained three fire towers on three different mountains, constructed two new hiking trails, flooding control, improved fish habitat, roadside pull offs on Shenandoah Mountain, and road and trail signs. The West Augusta Camp was considered one of the Civilian Conservation Corps best camps in the United States. Many of the structures that were constructed and all of the trails and towers are still standing and used to this day. In fact the area is now call Jennings 3 Ramseys Draft and the highways they built are considered one of the most beautiful to visit during the fall foliage. The final Civilian Conservation Corps camp located in Augusta County was named Sherando Camp. This camp was established on May 15, 1933 and was manned by one hundred fifty-two enrollees. Approximately ninety percent of the work done by this camp was road construction of some sort. The other ten percent of the work was done on a recreational lake to be named Sherando Lake. The lakes dam required thirty thousand cubic yards of fill. .uf5da19e1e58da5c6b6cf35491594df30 , .uf5da19e1e58da5c6b6cf35491594df30 .postImageUrl , .uf5da19e1e58da5c6b6cf35491594df30 .centered-text-area { min-height: 80px; position: relative; } .uf5da19e1e58da5c6b6cf35491594df30 , .uf5da19e1e58da5c6b6cf35491594df30:hover , .uf5da19e1e58da5c6b6cf35491594df30:visited , .uf5da19e1e58da5c6b6cf35491594df30:active { border:0!important; } .uf5da19e1e58da5c6b6cf35491594df30 .clearfix:after { content: ""; display: table; clear: both; } .uf5da19e1e58da5c6b6cf35491594df30 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf5da19e1e58da5c6b6cf35491594df30:active , .uf5da19e1e58da5c6b6cf35491594df30:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf5da19e1e58da5c6b6cf35491594df30 .centered-text-area { width: 100%; position: relative ; } .uf5da19e1e58da5c6b6cf35491594df30 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf5da19e1e58da5c6b6cf35491594df30 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf5da19e1e58da5c6b6cf35491594df30 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf5da19e1e58da5c6b6cf35491594df30:hover .ctaButton { background-color: #34495E!important; } .uf5da19e1e58da5c6b6cf35491594df30 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf5da19e1e58da5c6b6cf35491594df30 .uf5da19e1e58da5c6b6cf35491594df30-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf5da19e1e58da5c6b6cf35491594df30:after { content: ""; display: block; clear: both; } READ: Career Goals And The Code Of Ethics Essay The lake was to be twenty-five acres in area and around fifty feet deep at its deepest point. They also constructed streambeds, telephone lines, sewer system, water system, parking lots and buildings for the Sherando Lake site. Today Sherando Lake is one of the biggest wilderness tourist attractions in the Augusta County area because of its beauty and remoteness. .